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About Innovation for Automation

Location: Grand Rapids, MI

Incorporated in Michigan March 2023

Innovation for Automation (IFA) - specializes in the design, installation, and maintenance of automated systems tailored to efficiently transport items across various stages of storage, assembly, processing, and shipping to handle all material handling needs. Our solutions are focused on material handling and include custom manufactured automated assemble vehicles, as well as Automatic Guided Vehicles (AGVs), Automatic Guided Carts (AGCs), and Autonomous Mobile Robots (AMRs). We are also fully automating electric fork trucks to satisfy the automated stacking needs of our customers. When the application calls for it, we design and incorporate conveyor systems, transfer mechanisms, and complementary support systems. We also Design, Build, and Install: Automated Storage an Retrieval Systems (ASRS), Warehouse Management Systems (WMS), as well as custom WIPS (Work in Progress Scanning) systems.

With a dedicated team of 50 professionals, IFA is poised for continued growth to better serve our customers, with plans to double our team by 2025.

IFA was started in partnership with the Morrison Industries in 2023 to meet the increasing demand for automated material handling equipment. Equipped with 70 plus years of experience in material handling, commercial, and industrial support. As an authorized dealer for leading manufacturers such as Jungheinrich, Cat, Mitsubishi, Bob Cat, Linde, Rocla, and Big Joe, Morrison offers a comprehensive range of fork truck material handling products. Moreover, on top of IFA support, Morrison provides nationwide access to skilled technicians and support services, ensuring seamless operation and customer satisfaction.

Contact us for more information or to get a quote on your next project.

IFA First Location, April 2023
701 36th Street, Grand Rapids Michigan, our first location, in April, 2023
Located in Michigan